Retail dynamics in brazil productivity and The post-pandemiceriod
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Abstract
While the digitalization trend was increasing before 2020 in Brazil, it only accelerated during the pandemic. After the end of restrictions on businesses, a debate took place on what would be the “new normal” for consumers, particularly when it comes to retail. Would consumers continue shopping online at the same levels seen throughout the pandemic, would they return to in-person shopping or perhaps do both. This study seeks to analyze post-pandemic behavior and tendencies of Brazilian consumers in retail. In addition, it examines the impact of recent changes in the productivity of retail. Findings shows that the convergence between online and offline sales continues to take place and efficiencies are being witnessed through productivity gains
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