Data-driven mergers a call for further integration of dynamic effects into competition analysis
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Este artigo avalia a crescente concentração de plataformas digitais baseadas em big data, e argumenta que uma análise dinâmica é melhor equipada para endereçar os desafios originados de tais plataformas nos mercados digitais. Primeiramente, analisa-se a intersecção entre big data, barreira de entrada e inovação. Posteriormente, avalia-se as implicações legais e econômicas de se considerar tendências e condições de mercado futuras na análise de atos de concentração. Finalmente, por meio da reanálise da decisão de aprovação da Comissão Europeia referente à aquisição do WhatsApp pelo Facebook, este artigo considera a necessidade se definir um mercado relevante para dados, a possibilidade de se eliminar um concorrente potencial, alavancar poder de mercado para um mercado conexo, e reduzir qualidade em termos de degradação de privacidade.
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