Serviços jurídicos, propaganda, qualidade e concorrência imperfeita

Article Sidebar

PDF (Português (Brasil))
Published: Sep 2, 2024
Keywords:
advertising, professional licensing, legal services

Main Article Content

Ivan César Ribeiro
Brisa Lopes de Mello Ferrão

Abstract

This paper discusses the advertising regulation in professional labor markets, specially the legal services market. It is examined the possible effects of advertising limitation over the prices and quality of services as well as the empirical evidence available.
JEL Codes: J44, K49, L11,

Downloads

Download data is not yet available.

Article Details

How to Cite
Ribeiro, I. C., & Ferrão, B. L. de M. (2024). Serviços jurídicos, propaganda, qualidade e concorrência imperfeita . Revista Do IBRAC, 15(4), 225–234. Retrieved from https://revista.ibrac.org.br/index.php/revista/article/view/314
Issue
Vol. 15 No. 4 (2008)
Section
Artigos para Revista do IBRAC
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Ivan César Ribeiro

Advogado, administrador de empresas e mestre em economia de empresas (todos pela USP), mestrando em direito (Yale Law School) e editor-chefe da Review of Economic Development, Public Policy and Law.

Brisa Lopes de Mello Ferrão

Advogada e mestranda em direito pela Universidade de São Paulo, pesquisadora do Instituto de Direito do Comércio Internacional e Desenvolvimento/Ford Foundation, editora-chefe da Review of Economic Development, Public Policy

References

AKERLOF, George A. The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism. The Quarterly Journal of Economics, v. 84, n. 3, p. 488-500, ago. 1970.

BENHAM, Lee. The Effect of Advertising on the Price of Eyeglasses. Journal of Law and Economics, v. 15, n. 2, p. 337-352, out. 1972.

BUTTERS, Gerald R. Equilibrium Distributions of Sales and Advertising Prices. Review of Economic Studies, v. 44, n. 3, p. 465-491, 1977.

CAPPELLETTI, Mauro; GARTH, Bryant. Access to Justice, v. 1 – A World Survey, book 1. Milão: Dott. A. Giuffrè Editore, 1978.

CÓDIGO DE ÉTICA E DISCIPLINA DA OAB. Disponível em: . Acesso em: 28 nov. 2003.

GALANTER, Marc. Why the ‘Haves’ Come Out Ahead: Speculations on the Limits of Legal Change. Law and Society Review, p. 95-160, 1974.

GROSSMAN, Gene; SHAPIRO, Carl. Informative Advertising with Differentiated Products. Review of Economic Studies, v. 51, n. 1, p. 63-81, 1984.

HOTELLING, Harold. Stability in Competition. The Economic Journal, v. 37, n. 1, p. 41-57, 1929.

KWOKA Jr., John E. Advertising and the Price and Quality of Optometric Services. American Economic Review, v. 74, n. 1, p. 211-216, mar. 1984.

PAGLIERO, Mario. What is the Objective of Professional Licensing? Evidence from the US Market for Lawyers. In: 32ª Conference of the European Association for Research in Industrial Economics, Porto, 1-4 set., 2005.

RIBEIRO, Ivan César. Contratos Relacionais e a Teoria da Firma: Um Teste Empírico com a Subcontratação de Atividades Jurídicas. Dissertação de Mestrado – Faculdade de Economia, Administração e Contabilidade, Universidade de São Paulo, 2005.

RIBEIRO, Ivan César. Onde Foram Parar os Advogados do Ceará? Boletim do Instituto Tendências, ago. 2006.

SALOP, Steven. The Noisy Monopolist: Imperfect Information, Price Dispersion and Price Discrimination. The Review of Economic Studies, v. 44, n. 3, p. 393-406, out. 1977.

TIROLE, Jean. The Theory of Industrial Organization. Cambridge: MIT Press, 1989.

TRIBUNAL DE ÉTICA E DISCIPLINA DA OAB-SP. Disponível em: . Acesso em: 28 nov. 2003.

WOLINSKY, Asher. Prices as Signals of Product Quality. The Review of Economic Studies, v. 50, n. 4, p. 647-658, out. 1983.