Propaganda online e privacidade o varejo de dados pessoais na perspectiva antitruste
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Abstract
Some of today’s most relevant online markets are usually described as two-sided platforms. This article follows a minority of authors
who believe several of the most relevant Web-based businesses are not structurally organized in such a way and cannot be correctly understood by the rules applied to these platforms. The article intends to demonstrate (i) how online advertising markets which provide users free Services, such as search engines and social networks, are in fact better described as one-sided Information retailers and (ii) how this approach would modify antitrust analysis.
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