Propaganda online e privacidade o varejo de dados pessoais na perspectiva antitruste
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Alguns dos mais relevantes mercados da Internet costumam ser descritos como mercados de dois lados. Esse trabalho filia-se a uma minoria de autores que entende que grande parte desses mercados não pode ser corretamente compreendida por meio das regras desse modelo. Procura-se demonstrar (i) de que modo plataformas de propaganda online, que fornecem aos seus usuários serviços gratuitos como ferramentas de busca e redes sociais, são na verdade melhor descritas sob um modelo de varejo de dados pessoais e (ii) de que forma essa abordagem modifica a análise antitruste.
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