Rastejando em direção ao antitruste comportamental a (limitada) experiência brasileira e os casos europeus contra o Google como experimento de arquitetura da escolha online

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PDF (English)
Publicado: dez. 30, 2023
Palavras-chave:
direito da concorrência, economia comportamental, arquitetura da escolha, dark patterns, remédios em abuso de posição dominante

Conteúdo do artigo principal

Julia Krein
Vitória Oliveira

Resumo

O direito concorrencial está dentre os campos do direito que mais se amparam em observações econômicas. A economia comportamental revolucionou o pensamento econômico no início do século XXI ao desafiar a premissa de que os agentes econômicos são plenamente racionais. Apesar disso, autoridades concorrenciais continuam a operar predominantemente sob os parâmetros da Escola de Chicago, o que inclui a premissa da racionalidade perfeita. Há, contudo, cada vez mais evidências de que essa abordagem é insuficiente para tratar dos desafios de uma era digital. Nesse contexto, este artigo apresenta uma visão geral das principais observações comportamentais e de economia da escolha (e seu lado negativo, as dark patterns), e explora seus impactos sobre publicações de autoridades concorrenciais, bem como decisões no Brasil e na União Europeia. A partir dessas análises, observa-se os remédios europeus em casos contra o Google como experimentos iniciais (que se utilizam de experiência passada com a Microsoft) de arquitetura da escolha por uma autoridade concorrencial, explorando suas possíveis lições,  particularmente a necessidade de que autoridades considerem exercer um papel mais ativo na concepção de alternativas que preservem o poder de escolha.

Detalhes do artigo

Como Citar
Krein, J., & Oliveira, V. (2023). Rastejando em direção ao antitruste comportamental: a (limitada) experiência brasileira e os casos europeus contra o Google como experimento de arquitetura da escolha online. Revista Do IBRAC, 2(2), 31–62. Recuperado de https://revista.ibrac.org.br/index.php/revista/article/view/199
Edição
n. 2 (2023)
Seção
Artigos
Biografia do Autor

Julia Krein

Mestranda em Direito Comercial na Universidade de São Paulo (2023), bacharela em Direito pela mesma instituição (2018). Advogada no Barbosa Müssnich Aragão Advogados.

Vitória Oliveira

Doutoranda em Direito Econômico e Economia Política na Faculdade de Direito da USP (2022), bacharela em Direito pela mesma instituição (2019). Pesquisadora do Projeto “A Regulação dos sistemas alimentares no Brasil”, com apoio do Instituto Ibirapitanga e O’Neill Institute Global Center for Legal Innovation on Food Environments da Faculdade de Direito da Universidade de Georgetown

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