Genderwashing no comércio global desafios e Estratégias em direção ao #ODS5 da ONU

Abstract

The article begins by questioning the extent to which the gender initiatives currently being offered by both the state and the market are effectively addressing gender gaps, or whether they are promoting Genderwashing and creating new problems. Genderwashing takes place when an organization appears to be concerned with gender equality but does not adopt effective measures to correct gender gaps within its spheres of power. It can be said that this phenomenon describes a “gender mask” that is used, with a gap existing between what is proposed and what is practiced. In the context of global trade, genderwashing generates challenges such as the false impression of progress that delays the development of effective actions, and the creation of unwanted trade barriers that prevent less favored actors from accessing global trade. Three basic strategies are suggested for better practices towards
#SDG5: (1) have a diverse female representation in decision-making, (2) adopt an intersectional approach to gender initiatives and (3) apply what is referred to as a “gender lens” across trade policies and practices
(gender mainstreaming).